THE HASS AVOCADO
A collaborative project questioning the epidemic of celebrity culture in western society. Through the promotion of avocado farmer Rudolph Hass, our aim was to highlight the achievements of people who have positively contributed to our daily lives.
'Many moons ago a man by the name of Rudolph planted a tiny cutting from his neighbour's tree. The tree grew avocados. This avocado tree grew strong and tall and produced amazing avocados, the likes of which had never been tasted before! He was so pleased with the fruit he gave it his name and started selling. Now Rudolph Hass' avocados are the most popular, and they all came from the one tree! Play our game inspired by Mr Hass; plant the seed in the right hole to win a prize! It's good to know where your food comes from.'
Stall at the V&A Village Fete 2008.
